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Graphic design is the process of visual communication, and problem-solving through the use of type, space, image and colour.

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Pantone Color Institute announces the creation of an official new PANTONE Color, Minion Yellow.

| Design, Trends | Tagged

Everyone loves the Minions’ from Despicable Me, even the Pantone Color Institute!

Pantone worked closely with the animation team at Illumination Entertainment to identify the most pure representation of the Minions’ iconic yellow colour and created a custom colour designed to represent the sweet and subversive characters.

Check out this link for more information on how they picked the final colour and who helped them along the way.

Minion Yellow inspiration

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