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Graphic design is the process of visual communication, and problem-solving through the use of type, space, image and colour.

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The Flower Garage


Category

Branding Design

Skills

- Design - Illustrator - Indesign - Research
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Challenge

To create a friendly brand for a new business venture.

Result

I liaised closely with the client, discussing various colour pallets, fonts, things they like and showed them my research. I came up with a few ideas which were along the lines of what they were expecting and then pulled out a few other random/creative ideas that I had in mind.

I feel it always pays off to challenge the client and show them other ideas that they might not of thought. It’s funny – the look they thought they wanted isn’t what the end up with.

Here is some of their beautiful work

Research and various logo ideas!

Here are a few of the initial ideas that I first came up with. As you can see they vary in look and style. I wanted to give the client more than just their logo idea.

After showing my initial ideas I then carried on working and developing them – trying different angles, holders, fonts – trying them with graphic elements and without.

While presenting stage two of the logo design, I asked them to pick a few of their favorite ones which I could then add colour to. Adding colour gave the logo a different dimension and the client fell in love with one of the designs straight away!

Good Luck to The Flower Garage I hope you love your branding as much as I do!


Business cards and Letterheads

After creating the brand and logo, I found the stationary very easy to design. I knew I wanted it to be vibrant, simple and to feature the beautiful hand drawn flowers I had sourced.


Facebook

To help promote The Flower Garage on Facebook I supplied the client with the correct size profile picture and have designed a few header images which they can use to promote various holidays.

Flowers

More Work